Genesis
Crafting a first class customer experience with luxury car manufacturer
In 2021, the UK saw the arrival of Genesis, a luxury car brand shaped by Korean aesthetics. Standing as the elegant division of the renowned South Korean car producer Hyundai, Genesis embarked on its journey to carve a niche in the global luxury car realm and has seen remarkable progress since its inception.
Stepping into a fiercely competitive market as a newcomer wasn't without its hurdles. Genesis had the daunting task of setting the bar high right from the start, ensuring enhanced experiences for its clientele whilst grappling with new systems. Turning to Strive Group, with a dedicated team at the helm, we crafted efficient work flows in handling initial enquires through to delivery for customers, while fostering a strong bond with customers and the Genesis team to deliver a high quality experience for everyone involved in the journey.
This unwavering commitment to understand and cater to their client's needs meant that they didn't just represent the luxury essence of the Genesis brand but also delivered exceptional service.
This dedication bore fruit with escalating sales figures, culminating in 600 deliveries within the debut year, all while earning praise for their efficiency and customer-centric approach. A testament to their efforts, Genesis clinched two accolades at The Fleet Awards 2023: the Most Improved Fleet Manufacturer of the Year and the Best Executive Car of 2023 for their GV70 model.
“Recognition and awards can only be received through a team effort. This starts with our products; they are recognised by both the retail and corporate/ fleet industry as being ‘special’… for that we thank our designers and the production teams at Genesis HQ. We also thank our colleagues in Offenbach for their continued guidance, commitment and support. However, it is here in the UK, that a huge amount of professionalism, dedication, commitment and energy has been expended over many months which has resulted in Genesis being recognised; the awards are a recognition of everybody’s contribution; we are ‘ONE TEAM’. ”