CODU set out to redefine student accommodation with a distinctive and thoughtfully crafted brand. Through strategy workshops, research, and analysis, we shaped its messaging, positioning, and goals. A key decision was naming the buildings after local industrial heritage, creating a strong connection to their surroundings and reinforcing a sense of place. The brand’s visual identity reflects CODU’s modern and sophisticated nature. A clean wordmark, abstract patterns inspired by the building names, and premium typography establish a cohesive and recognisable presence. The CODU brand goes beyond a logo, featuring bold hoarding to build excitement, seamless signage for easy navigation, and a user-friendly website with high-quality imagery, a promotional video, and 3D visualisations enabling students to explore their future living spaces remotely.
We provided CODU with a brand that is more than just a visual identity. The integrated thoughtful design, storytelling and digital innovation, has established CODU as a leader in premium student living, offering a forward-thinking and connected environment for students worldwide.
Redefining Student Living
Creative
A strong brand identity and effective marketing collateral are crucial for connecting with your target audience. Specialising in branding, web design, social media, and video promotions, we elevate your brand’s presence through tailored creative elements.
Built Environments
Signage, wayfinding, and unique interior experiences enhance physical spaces. Bespoke graphic solutions and feature installations transform environments, improving functionality and aesthetics while creating lasting impressions, making spaces more engaging and effective for their intended purpose.
Strategy
Effective brand positioning aligns vision, mission, and values to create a cohesive narrative. Services include brand audits, workshops, messaging strategies, naming, and copywriting to ensure clear, compelling communication that resonates with your audience.
Brand Activation
Creating engaging experiences brings your brand to life and connects with your audience. Through tailored planning, experiential marketing, and virtual environments, brands innovate interactions, driving lasting engagement and fostering deeper connections through product launches and press events.
Our Services
Ready to create a brand that stands out?
Let’s talk about how we can develop a cohesive identity that connects you with your audience.
Projects
Discover how we’ve reshaped the way brands connect with their employees and customers in our client success stories below.