Sixteen3 wanted to move away from physical setup and photography of their products. They found the costs of setting up the scenes and the cost of the photography was very prohibitive and therefore wanted to try moving to CGI for their marketing material.
what we did
We recreated their furniture in extremely high detail and also staged virtual scenes to best showcase the items. These were then rendered and post-produced to a high level and included the brand ethos in the composition and content.
The result was a set of images which perfectly portrayed the detail and personality for the furniture pieces in a natural environment. The images also integrated the brand into the visualisation so they could be instantly added to the marketing documentation.