One New York Street Brand Identity
One New York Street Brand Identity on Metal Patina

The challenge

Strive were commissioned by Stonehouse Projects, the design and build contractor responsible for the multi-floor design and refurbishment of the iconic 1 New York Street building in Manchester, to create a new brand identity and interior graphics scheme.

With available floors to let and competition from new local office space developments in close proximity, Strive were tasked to create a brand identity and interior graphics scheme that engaged the target audience and presented the development as a modern and attractive destination for business.

Lift Lobby with branding
Large brand Signage in foyer

what we did

After visiting the site and surrounding area to establish its current identity and potential for change, we conducted thorough research into the building and area. After an initial concept phase and liaison with the client on the chosen direction, a new, fresh and forward thinking brand was developed. This was then rolled out into an interior graphics scheme incorporating all signage, features walls and manifestations.

Feature branded light box sign and metal patina in reception

the result

A stylish and appealing brand identity was created, which received excellent feedback from all involved. The space now has a modern appeal, attracting new businesses to the building and is a true competitor to the new developments in the Manchester city centre.